"Outerwear model, Intimissimi underwear". Irina Shayk signs the fresh and innovative Intimissimi campaign of 2017. Known face, unique beauty and brand inspirational muse, but today she is pictured in a full outfit. A truly revolutionary approach that Intimissimi has chosen during this pioneering campaign in which the message is to convey that the lingerie is always underneath, but does not have to be seen. The new concept is to be an underwear brand that empowers successful women in their daily lives. Irina believes that beauty is born from within and the idea of sensuality is different for every woman; she takes part in this project with a casual outfit and is shot by the renowned fashion photographer Mario Testino who shoots her in her exceptional spontaneity while wearing the timeless collection of Intimissimi bras.
The new campaign #insideandout features Irina Shayk, tennis player Ana Ivanović, the author of kitchen books and businesswoman Ella Mills, and actress Dakota Johnson as real women. Thanks to Intimissimi, every woman can feel empowered while wearing lingerie made for everyday comfort.
Intimissimi wants to push beyond the concepts of sensuality and desire that always characterize the world of lingerie to emphasize the values of ethics, ambition and dedication while shedding light on a perfect lingerie collection regardless of the shape and size of any woman.